How to Fix: Profile Suspended (Hard Suspension) #
A hard suspension means your Google Business Profile has been disabled due to guideline violations. Your profile shows a red “Suspended” banner and is not visible on Google Maps or Search.
Step-by-Step Solution #
Step 1: Identify the Violation #
Review Google’s Business Profile Guidelines and identify what triggered the suspension:
- Fake or fraudulent business
- Ineligible business category
- Keyword stuffing in business name
- Prohibited or restricted content
- Multiple listings for the same location
Step 2: Fix the Violations #
Make the necessary changes:
- Remove keywords from your business name (use only your real-world name)
- Delete duplicate listings
- Ensure your business is eligible for a GBP listing
- Remove any prohibited content or services
Step 3: Gather Supporting Documentation #
Prepare proof that your business is legitimate:
- Business license or registration
- Utility bill or lease agreement showing your address
- Photos of your storefront (if applicable)
- Website showing your business name and services
- Tax documents or incorporation papers
Step 4: Submit a Reinstatement Request #
- Sign in to your Google Business Profile
- Click Support in the menu
- Select Request Reinstatement
- Fill out the form completely and honestly
- Upload your supporting documentation
- Submit and wait for Google’s response (typically 3-5 business days)
Step 5: Follow Up If Needed #
If your request is denied:
- Read Google’s response carefully
- Fix any remaining issues they identify
- Submit a new reinstatement request
- Be patient - multiple appeals may be necessary
Official Resources #
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