Learn to Manage Your Own Marketing #
Sometimes you don’t need me to do it for you. You just need to know how to do it yourself.
I offer training sessions and consulting for small business owners, marketing staff, and teams who want to build their marketing skills.
Training Topics #
Google Business Profile Management
- How to optimize your profile for maximum visibility
- Photo strategy and what actually matters
- Getting and managing reviews
- Using Google Posts effectively
- Reading and acting on Insights data
SEO Fundamentals
- How search engines actually work
- Keyword research for local businesses
- On-page SEO best practices
- Technical SEO basics (what you need to know)
- Content strategy that drives business
- Tracking and measuring SEO performance
Analytics & Performance Tracking
- Google Analytics 4 setup and basics
- What metrics actually matter for small businesses
- Setting up conversion tracking
- Reading reports and making decisions from data
- Google Search Console essentials
PPC Basics
- When PPC makes sense (and when it doesn’t)
- Google Ads account structure
- Keyword strategy and match types
- Writing effective ad copy
- Budget management and bidding
- Tracking ROI
Marketing Strategy
- Identifying your ideal customer
- Competitive analysis
- Channel selection (where to focus)
- Budget allocation
- Building a marketing plan you’ll actually use
Service Options #
One-Time Training Session: $300
- 90-minute session on topic of your choice
- Recorded for your reference
- Follow-up Q&A via email (within 1 week)
- Recommended resources and tools
Training Package (3 Sessions): $800
- Three 90-minute sessions
- Can mix topics or go deep on one area
- Ongoing email support between sessions
- Custom materials based on your business
Ongoing Coaching: $500/month
- Monthly training/coaching sessions
- Unlimited email support
- Help implementing what you learn
- Accountability and progress tracking
Team Training: Custom Pricing
- Training for your marketing team or staff
- Custom curriculum based on your needs
- Can be done in-person (Oregon) or remote
Who This Is For #
Business Owners Who:
- Want to understand marketing enough to manage it themselves
- Need to hire a marketing person but don’t know what questions to ask
- Want to stop relying on expensive agencies
- Are skeptical of marketing “experts” and want to learn the real fundamentals
Marketing Staff Who:
- Are new to the role and need practical training
- Know some marketing but want to fill knowledge gaps
- Need to prove ROI to management
- Want to stay current with best practices
How Sessions Work #
- Pre-Session: We discuss your goals, current knowledge level, and specific challenges
- Training Session: 90 minutes focused on the topic, with real examples from your business
- Action Plan: Clear next steps you can implement immediately
- Follow-Up: Email support to answer questions as you implement
Sessions are recorded (if remote) so you can review them later.
In-Person vs Remote #
Remote (Video Call): Available for anyone, anywhere In-Person: Available in Corvallis, Salem, Eugene, and surrounding areas (travel fee may apply outside Corvallis)
What Makes This Different #
I’m not teaching theory or best practices from 2015. This is practical, current training based on what actually works for small businesses right now.
No fluff. No sales pitch for other services. Just clear, actionable training you can use immediately.
Popular Training Combinations #
“Help Me Manage My Google Business Profile”
- Single session covering optimization, photos, reviews, and posts
“DIY SEO Starter”
- 3-session package: SEO fundamentals → Content strategy → Analytics & tracking
“Marketing Fundamentals for New Hires”
- 3-session package covering strategy, channels, and measurement