Part-Time CMO Without the Full-Time Cost #
You don’t need someone in-house full-time. You need periodic strategic guidance from someone who understands marketing and your business.
Marketing Concierge is a flexible advisory service: monthly or quarterly sessions where we review your entire marketing situation, identify what’s working and what’s not, and plan your next moves.
What We Cover in Sessions #
Current State Review
- What marketing activities are you doing?
- What’s working? What’s not?
- Where are leads coming from?
- What are competitors doing?
Opportunity Identification
- Quick wins you’re missing
- Long-term strategic opportunities
- Budget allocation recommendations
- Channel priorities (SEO, PPC, email, social, etc.)
Action Planning
- Prioritize what to do next
- Define success metrics
- Create realistic timelines
- Assign responsibilities (you, your team, or me)
Accountability & Check-Ins Between sessions, I’m available for quick questions and progress check-ins. You’re not on your own.
Who This Is For #
Small Business Owners Who:
- Don’t have a marketing team or CMO
- Feel overwhelmed by marketing options and don’t know where to focus
- Are doing marketing but aren’t sure if it’s effective
- Want strategic guidance without hiring someone full-time
- Need accountability to actually implement marketing plans
Companies With Marketing Staff Who:
- Want an outside perspective on strategy
- Need someone to review and improve what their team is doing
- Want to validate their marketing direction before investing heavily
Service Options #
Monthly Concierge: $800/month
- 2-hour strategy session each month
- Unlimited email/message check-ins between sessions
- Review of analytics and campaign performance
- Ongoing recommendations and action planning
Quarterly Concierge: $600/quarter
- 2-hour strategy session every 3 months
- Email support for quick questions between sessions
- High-level review and planning
Both options include:
- Pre-session preparation (I review your site, analytics, campaigns, etc.)
- Written summary and action plan after each session
- Resource recommendations (tools, vendors, training)
How It Works #
- Initial Session: Deep dive into your business, current marketing, goals, and challenges
- Between Sessions: You execute, I’m available for questions
- Follow-Up Sessions: Review progress, adjust strategy, plan next steps
- Ongoing: We keep refining and improving
What You Can Expect #
Clarity: Know what to focus on and why Confidence: Make marketing decisions based on data and experience, not guessing Accountability: Someone checking in to keep you on track Results: Better ROI from your marketing spend and efforts
This isn’t consulting where you get a 50-page report you’ll never read. This is ongoing partnership focused on actually moving your business forward.
Common Use Cases #
- “We’re spending money on marketing but don’t know if it’s working”
- “I need to hire a marketing person but don’t know what to look for”
- “Our website gets traffic but doesn’t convert—why?”
- “Should we do SEO, PPC, social media…? I don’t know where to start”
- “We tried [marketing tactic] and it didn’t work. What now?”