Services

Marketing Strategy & Oversight (Your Marketing Fixer)

I act as your Marketing Consigliere—your second set of eyes, trusted fixer, and decision guide.

Included:

  • ROI audit (ads, SEO, tools)
  • Channel strategy and prioritization
  • Vendor and report translation
  • Budget reallocation
  • Agency or freelancer oversight

Optional:

  • One-Time Audit → Includes findings doc + 60-minute call
  • Quarterly Oversight Plan → Vendor check-ins, email reviews, performance snapshots

Customer Review Systems & Local Trust Building

Give your business a custom review system—DIY or with guidance. No subscriptions, no software lock-in.

Included:

  • Review gathering playbook
  • Signage, reminder tactics, team scripts
  • Coaching for front-desk or tech staff

Optional:

  • Self-Serve Kit → PDF, email templates, printable resources
  • Guided Plan → Monthly review, feedback, refinement

Platform & Tool Evaluation

Unbiased guidance for:

  • Website platforms (WordPress, Squarespace, etc.)
  • Booking tools (e.g. FareHarbor)
  • CRM, email tools, and ad platforms
  • Tool-stack cleanup or cost-reduction
  • Avoid vendor bias. Know what’s worth keeping or killing.